Our Denim Fits

Continuing our work with global denim brand Lee Cooper, we were briefed with creating a campaign to introduce the fit and shape of their core jeans collection.

We created ‘Our Denim Fits’ – a bold statement to showcase the individual styles, engaging and guiding the Lee Cooper fan in-store, online and across social.

Creating a confident but understated visual direction with our stills and video, we combined the Lee Cooper brand colours with confident black and white shots for a stylish layered effect that kept the message clear.


Bringing the ‘Our Denim Fits’ message to life at retail, we conceptualised in-store denim walls, designed denim swing tickets and in-store POS that heroes each individual style – visually impactful but easily adaptable for global retail partners.

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