Original Penguin

Original Penguin

Briefed with creating new season campaign imagery for the Original Penguin junior collection we wanted to show how the brand mixes sportswear inspired pieces with effortless styling, adding personality and attitude to the Spring Summer visuals.

Made for originals, by originals, we cast two stand-out boys who personify this Original Penguin cool but playful ethos.

We managed all creative, from concept and production through to art direction and post production – delivering another winning LACED JNR project.

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