Nike Huarache Utility Campaign

The Mission

Commissioned by Nike and Footasylum, we were tasked with creating a multi channel campaign that communicated the release of the Nike Huarache Utility.

We were briefed with managing all elements of the campaign, including photoshoot production, design for digital and retail, and production and installation of the nationwide window campaigns.


We wanted to capture the considered construction of the Huarache Utility, showcasing the Magwire lacing system and upgraded sole unit with both campaign imagery and supporting content.

As this release has been enhanced and winterised, the campaign imagery is tough, urban and clearly communicates the two colour-ups, gym red and triple black.



We designed and manufactured all retail communications, including the design and artwork of the retail campaign, the development and production of bespoke plinths, print, and nationwide installation.

Next Project

ellesse spring/ summer

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