New Era Since 1920

We were briefed with creating a visual identity and campaign to introduce the New Era apparel and headwear collection that celebrates the brand’s past and champions the future.

We created ‘SINCE 1920’ a campaign fuelled by the New Era heritage, progress and pride – showing how they have been engineers of their own evolution SINCE 1920.

We teamed up with new faces in music and sports to show the New Era entrepreneurial spirit that propelled the brand to where it is today, creating cool campaign stills and film to hero the collection.

From concept and production right thought to design and artwork, we’re psyched to have delivered the full campaign across all touchpoints and create a confident, ongoing identity.