We were psyched to team up with New Era for the launch of their NBA apparel collection, creating a cool visual identity for the Shoot Your Style campaign.
We cast a seven-strong collective of emerging talent – a mix of creatives, musicians and new faces to rep the teams and bring the collection from the courts to the connectors.
We wanted to show the personality and attitude of the Shoot Your Style squad, creating authentic and believable brand content that captures the energy of the NBA and New Era.
Each individual reps a different team graphic, but together they’re part of a bigger New Era movement.
Shoot Your Style is geared-up for social, connecting with the style leaders and championing new talent. We created engaging social posts that layered up campaign stills and film footage to call out individual teams from the roster and open up brand conversation.
The campaign also adapted to a cool, visually impactful execution at store level. We designed and artworked the retail campaign, playing with layered images to create eye-catching, on-brand windows and in-store POS.