New Balance Adapt Campaign

THE MISSION

We were approached by the New Balance team to create an impactful retail campaign for the launch of the Fresh Foam 1080 across stores nationwide.

In addition to promoting brand awareness, we wanted to communicate the performance benefits of the running release, aiming to produce a multi-dimensional retail design that showcases the engineered quality of the silhouette, as well as display the flexibility of the 1080 construction.

THE RETAIL RESULT

We wanted to champion the premium performance runner, so led the design with a 3D hero graphic of the release. 3D reverse-built lettering call out the product name, with white vinyl application highlighting branding.

We designed the footwear plinths to maintain focus on the product, refined and considered – like the runner itself.

From design through to print, manufacture and installation, this was managed in-house with our production specialists team, enabling us to deliver another seamless campaign execution for New Balance.

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