Money Junior Launch Campaign

Money Junior Launch Campaign

Money is a brand that we’ve loved (and worn) for years, so when we were asked to create a visual direction for the first junior campaign, the brief couldn’t be more up our street.

Fusing the brand’s streetwear aesthetic with a youthful energy and attitude, we created a streetwise, confident direction that saw us hitting up the capital’s streets to capture the campaign kick-off imagery.

We managed the full production – taking the campaign from concept and casting through to post production and campaign delivery.


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