Money Junior Launch Campaign

When we were asked to create a visual direction for the first Money Clothing junior campaign, the brief couldn’t be more up our street.

Fusing the brand’s streetwear aesthetic with a youthful energy and attitude, we created a streetwise, confident direction that saw us hitting up the capital’s streets to capture the campaign kick-off imagery.

We managed the full production – taking the campaign from concept and casting through to post production, design and campaign delivery.