MA.STRUM BRAND CAMPAIGN

THE MISSION

Continuing our work with the awesome creative forces at MA.STRUM, we were tasked with creating the new season brand campaign imagery to showcase the progressive design, innovative fabrics and military-inspired approach to the collection.

Developing the creative direction from the SS18 lookbook, we worked closely with the team to cast the new face of the brand, working a clean, premium aesthetic that mirrors the MA.STRUM design DNA.

We also created additional brand content, experimenting with candid, behind-the-scenes photography shot on film. Our aim was to create a set of assets that were raw, natural and in direct contrast to the carefully lit, styled campaign imagery.

Hit up The Edit for more of the film BTS shots.

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