Continuing our work with the awesome creative forces at MA.STRUM, we were tasked with creating the new season brand campaign imagery to showcase the progressive design, innovative fabrics and military-inspired approach to the collection.

Developing the creative direction from the SS18 lookbook, we worked closely with the team to cast the new face of the brand, working a clean, premium aesthetic that mirrors the MA.STRUM design DNA.

We also created additional brand content, experimenting with candid, behind-the-scenes photography shot on film. Our aim was to create a set of assets that were raw, natural and in direct contrast to the carefully lit, styled campaign imagery.

Hit up The Edit for more of the film BTS shots.

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Yogi Footwear

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