LYLE & SCOTT AW18

Lyle & Scott AW18

As one of our OG LACED JNR brand partners, we’re always psyched to collab with Lyle & Scott on campaign photoshoots. For the new season we developed a creative direction that was in line with their menswear imagery, heading to the great outdoors to capture beautiful natural light in a woodlands location.

Lyle & Scott AW18

We cast two awesome boys who personified the stylish, confident approach of the brand, bringing an energy to the imagery and video content.

As ever, we managed all aspects of the shoot, including casting and full production, art direction and post production.

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