Footasylum: Armour Against The City

We were approached by Footasylum to create and deliver an authentic, credible brand campaign that would establish their ongoing visual identity and re-align the retailer with the strength of its brand portfolio.

We created the campaign concept ‘Armour Against The City’ to reflect how Footasylum troops wear the Nike Swoosh or adidas Trefoil as a badge of honour – it’s their armour on the street.

Our aim was to produce a shoot with a localised focus that was true to the Footasylum community, we wanted to capture the moment before the moment, showing Footasylum guys that are prepared, protected and ready.

From campaign concept, shoot production through to styling, art direction and post production, we then hit the design stage – creating bespoke retail designs and artwork for their stores nationwide.

We also managed the campaign print, production and installation for all stores – ensuring a seamless process from concept through to retail delivery.