Continuing our partnership with Farah Junior we were briefed with producing the new season campaign imagery to work in line with their menswear collections.
We developed concepts and casting options, creating a premium, product focused direction that reflected the brand’s stylish approach and attitude. Set build was also managed completely in-house, giving us total creative and quality control.
We also created flat lay imagery to be shared across social channels and with key retail partners.
From concept through to shoot production, set build, art direction and post production, this was another awesome LACED JNR campaign photoshoot to create, here’s a look at the headline shots…