MA.STRUM Campaign

Continuing our work with the awesome technical outerwear and apparel brand MA.STRUM, we created the new season brand campaign imagery for Fall/Winter.

With a strong focus on incorporating brand personality and dialling up authenticity, we cast emerging models from Brother – the model agency who are championing individuality and diversity – to deliver a campaign that showcased the premium construction of the collection and how the individual wearer engages with their garment.

Covering concept creation through to shoot production, casting, art direction and post production, we worked clean, product-focused studio imagery alongside beautifully captured, laid-back location shots. Here’s a look at some of the headliners…

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