We’ve been working with the Certified team on some really cool brand projects and shoots recently, including the launch of their footwear category. Following up from the footwear campaign photography, we were tasked with designing and creating POS that will showcase the collection at retail across the UK.
We wanted to reflect the Certified confidence and streetwear aesthetic, producing free-standing footwear blocks to merchandise six key silhouettes from the pack. We also created individual concrete brand blocks, perfect for retailers to update the brand imagery in-line with new drops. The POS pack has been rolled out nationwide for SS18.